This report delivers a forensic analysis of Salesforce, Inc. (CRM), applying the framework of Moving Targets by Cohen and Nguyen (2024). Drawing on 12 quarters of earnings calls, 10-Ks, and 10-Qs, it examines CRM’s performance targets—tracking their persistence, complexity, and strategic shifts. The findings highlight how these patterns shape future stock returns, analyst engagement, and investment risk. The methodology blends academic rigor with practical insights on target setting, moving targets, and investor inattention.